LYL PODCAST EPISODE 086: What to Consider Before Starting a Business

SUBSCRIBE: Omny | iTunes | Spotify | Stitcher | Overcast | Google Play | Youtube | Facebook | RSS

Many people want to start a business–especially when you start to think about the freedom, fulfillment, and even the financial rewards that come with it. But while it’s easy to daydream about what it would look like to acquire those things, the reality is that most of us don’t even know where to even begin.

In today’s episode, I welcome Ryan Levesque, the CEO of The ASK Method® Company and one of the industry’s highly-regarded personalities. He is a best-selling author of books on entrepreneurship like Choose which you’ll have access to through a link I shared in the resources section. Ryan talks about the four kinds of entrepreneurs and gladly shares the steps he took in starting a business and what he learned from it. He also explains why entrepreneurs should not focus all their energy on perfecting everything.

Tune in to this episode and start your entrepreneurial journey today!


•  Check my latest podcast or listen to the previous ones (

•  Connect with me on Instagram @drmichellegordon

•  Follow me on Facebook

•  Join in on the next beta group

•  Business Type to Start Quiz

Books mentioned in this episode:

•  Choose: The Single Most Important Decision Before Starting Your Business by Ryan Levesque

•  Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level by Ryan Levesque (Paid link)

• Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi (Paid link)

• Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert (Paid link)

What’s discussed in this Episode

[0:00] Introduction and Opportunity 

[4:32] The most important question to ask yourself

[4:32]The most important question to ask yourself

[7:03] First steps to get started with your business

[9:05] Deciding what your non-negotiables are

[9:25] The four types of entrepreneurs

[17:22] Ryan’s analogy on starting a business

[18:57] What is a shadow side

[20:57] Looking at the life pyramid

[21:32] The value of the ripple effect

[23:16] Excelling in the five Fs of your life

[25:05] Other aspects of the shadow side

[28:16] How Ryan uncovered the different types of entrepreneurs

[32:33] Why detaching yourself from the outcome and focusing on the process matters

[33:32] Obstacles you face in the early stages of your career and overcoming it

[34:39] Getting it going instead of aiming for perfection

[37:53] It’s either you earn or learn

[39:25] Getting a coach

[40:30] Pioneers and settlers in business

[43:20] Honoring and banking on your ideas

[44:19] Recognizing imposters syndrome

[48:42] Ryan’s growth, journey, and takeaways

[52:50] Choosing progress rather than perfection

About the Guest

Ryan Levesque is an accomplished entrepreneur and best-selling author. He started his journey by establishing practice businesses and now has his own enterprise, The ASK Method® Company. Ryan was featured in different publications such as USA Today, Forbes, Harvard Business Review, and Entrepreneur for his entrepreneurial work over the years. Currently, he has over 250,000 entrepreneur subscribers eager to read his business advice.

For more podcast episodes, you may also visit my website. Tune in and subscribe to The Menopause Movement Podcast on Apple PodcastsSpotify, and Stitcher.

Dr. Michelle Gordon

Surgeon, TV Host, Author, Speaker.
Fall in love with your life, one habit at a time. 
No fluff.
Action Based.

Let's Get Social

Sign up for the best f*ckn newsletter for midlife professionals