LYL PODCAST EPISODE 161: 5 Fs to Life for High Achievers

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Who are you going to serve?

Many women in midlife, like me, pivot and want to be their own boss.

The natural question that can come up is “What type of business should I start?”

But here’s what you should be asking: “What market am I going to focus on pursuing?”

Because the business that you start is actually far less important than choosing the right market.

In today’s episode of The Launch Your Life Podcast, I take you back to one of the first episodes I released on The Menopause Movement Podcast with Ryan Levesque, the CEO of The ASK Method® Company and one of the industry’s highly-regarded personalities.

During the podcast, we discussed the most important question to ask yourself before starting a business, what to think about before you get started PLUS:

The four types of entrepreneurs and their shadow sides
Ryan’s life pyramid and the five Fs to life that he uses to continue to be a high achiever
What is a practice business and why you should consider starting one
Reframing failure
The biggest obstacle people have to getting a business going
How fear of giving up what we have now can keep us from greatness

Tune in today to find out what type of entrepreneur you are and what type of business you should start!


Check my latest podcast or listen to the previous ones ( with me on Instagram (@drmichellegordon)
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Business Type to Start Quiz (

Books mentioned in this episode:

Choose: The Single Most Important Decision Before Starting Your Business by Ryan Levesque (Use this link:
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level by Ryan Levesque (Paid link:
Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi (Paid link:
Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert (Paid link:

Amazon pays me a small fee when you buy using these links.

For more podcast episodes, you may also visit my website. Tune in and subscribe to The Launch Your Life Podcast on Apple Podcasts, Spotify, and Stitcher.

Thank you for tuning in!

What’s Discussed in This Episode:

0:00 Introduction and Opportunity
4:32 The most important question to ask yourself
7:03 First steps to get started with your business
9:05 Deciding what your non-negotiables are
9:25 The four types of entrepreneurs
17:22 Ryan’s analogy on starting a business
18:57 What is a shadow side
20:57 Looking at the life pyramid
21:32 The value of the ripple effect
23:16 Excelling in the five Fs of your life
25:05 Other aspects of the shadow side
28:16 How Ryan uncovered the different types of entrepreneurs
32:33 Why detaching yourself from the outcome and focusing on the process matters
33:32 Obstacles you face in the early stages of your career and overcoming it
34:39 Getting it going instead of aiming for perfection
37:53 It’s either you earn or learn
39:25 Getting a coach
40:30 Pioneers and settlers in business
43:20 Honoring and banking on your ideas
44:19 Recognizing imposters syndrome
48:42 Ryan’s growth, journey, and takeaways
52:50 Choosing progress rather than perfection

About the Guest:

Ryan Levesque is an accomplished entrepreneur and best-selling author. He started his journey by establishing practice businesses and now has his own enterprise, The ASK Method® Company. Ryan was featured in different publications such as USA Today, Forbes, Harvard Business Review, and Entrepreneur for his entrepreneurial work over the years. Currently, he has over 250,000 entrepreneur subscribers eager to read his business advice.

Dr. Michelle Gordon

Surgeon, TV Host, Author, Speaker.
Fall in love with your life, one habit at a time. 
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Action Based.

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